Logo Design Memphis
Diverse Professional Interiors:
A Memphis Logo Representing a Diverse Workforce
Project Overview:
Diverse Professional Interiors (DPI), a Memphis-based commercial contractor serving the wider region, approached GRAPHtography for a new logo design. Owner Matthew Santa Ana envisioned a brand identity that reflected the company's core value: a diverse and talented workforce.
Challenges:
Brand Identity Development: DPI lacked an established logo or brand identity, making it difficult to project a professional image and attract new clients.
Workforce Representation: A key aspect for DPI was to ensure their logo visually represented the company's diverse team members.
Solutions:
GRAPHtography developed a strategic logo design solution for DPI that captured their vision:
Logo Design with Diverse Workforce Symbolism: The logo incorporates silhouettes of workers, symbolizing the diverse and skilled team at DPI. This visual element immediately conveys the company's commitment to a multicultural workforce.
Steel Structure Integration: A steel structure design element was integrated into the logo, subtly referencing DPI's specialization in commercial construction projects.
Contractor Branding Options: In addition to the primary logo, GRAPHtography provided alternative logo variations suitable for different uses, ensuring consistency and brand recognition across all marketing materials.
Stylish Business Cards: To complement the logo design, stylish business cards were created that effectively showcased DPI's brand identity and left a lasting professional impression with potential clients.
Results:
The new logo and branding materials by GRAPHtography have significantly enhanced DPI's brand image. The logo's symbolism of a diverse workforce resonates with potential clients who value inclusivity. The stylish business cards provide a professional first impression, while the alternative logo variations ensure brand consistency across all marketing materials.
Key Takeaways:
This case study highlights the importance of a logo design that reflects a company's core values. By collaborating with GRAPHtography, DPI now has a brand identity that not only looks professional but also authentically represents their diverse and talented workforce.
Looking for a Logo Design in Memphis?
GRAPHtography is a leading provider of logo design, branding, and marketing solutions for businesses in Memphis and throughout the United States. We can help you create a logo that is unique, memorable, and perfectly captures your company's essence.
Contact GRAPHtography today to learn more about our services.
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