Dental Branding Fort Lauderdale

Project Overview:

The McCawley Center for Laser Periodontics, Implants and Breath Treatment, located in Fort Lauderdale, Florida, approached GRAPHtography for a refresh of their dental branding materials. Referred by a satisfied client, Dr. McCawley sought to update his business cards with a modern and streamlined look to reflect the advanced services offered by the McCawley Center.

Solutions:

GRAPHtography implemented a strategic dental branding approach to rejuvenate the McCawley Center's image:

• Logo Recreation and Organization: Missing logo files were recreated and organized for future use across all branding materials.

• Modern Business Card Design: Business cards were redesigned using the existing website's color palette, typography, and logo icon, ensuring brand consistency. The new design presented a clean and modern aesthetic, reflecting the McCawley Center's commitment to cutting-edge dental technology.

• QR Code Integration: A personalized QR code was integrated into the business card design. This innovative feature allowed patients to save the McCawley Center's digital contact information directly to their smartphones with a quick scan.

• Digital Business Card & QR Code Sign: To further enhance patient convenience, a digital business card was created for phone lock screens. Additionally, a QR code sign was implemented in the waiting room, allowing patients to access the McCawley Center's website or contact information with ease.

Results:

The modern branding refresh by GRAPHtography has transformed the McCawley Center's patient experience. The sleek business cards project a professional and contemporary image, while the integrated QR code technology offers a convenient way for patients to stay connected. The digital business card and QR code sign further elevate the patient experience by providing instant access to information.